Since its beginning, Lego has been able to benefit from a variety of production features. Lego has been lego store sets able to create many of the most popular toys on the planet thanks to these features. These features include the creation of a unique interlocking mechanism and the use of plastic instead of other materials. These unique features have enabled the company to become the leading toy manufacturer in the world.
The 1960s saw the company continue to expand at a rapid pace. One significant change took place when Godtfred Kirk’s cousin, Dagny Holm, joined the company as a modelbuilder. Dagny was an expert at creating huge-scale models and worlds which were displayed in the showroom. This was an excellent way to showcase the possibilities of LEGO bricks, and also to draw attention of children.
In 1971, the LEGO system began expanding into new areas by adding furniture pieces and dollhouses. In 1972, the system was further expanded by the additions of boat and ships sets that included floating hull pieces. The 1960s also saw the company begin its international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1980s and 1990s, the company continued to grow, diversify, and modernize. The company also established a research and design department, which worked to keep the LEGO System at the forefront of technological advancement. It also saw the introduction of themed sets that let users to build specific models without having to figure out what to do on their own. This was the first step toward more complex building and also let children to have a more interactive experience with legos.